Jamaica’s trade and investment promotions agency, JAMPRO, will be leading a substantial business focused programme to target buyers, distributors and prospective investors, during the 'Jamaica House' 2012 programme at the O2 in London during the summer Olympics.
JAMPRO Vice President, Dr. Dana Morris Dixon, said that the agency has learnt from the experience of the Beijing Olympics and will try to leverage the focus that will be on Jamaica during the London games, for business gains.
“Jamaica is well poised to demonstrate to the world, that not only are we producers of remarkable sportsmen and women, but that we are indeed world leaders in business, who produce signature, authentic products and perform above expectations in all areas in which we venture,” Dr. Morris Dixon said.
She was speaking at the launch of ‘Jamaica House’ in London, at the Jamaican High Commission on June 18.
She said it is imperative that the country seized the opportunity to promote Jamaica as a premier business location. The event, she said, offered a “one in a lifetime” opportunity to highlight the growing improvement in Jamaica’s business sophistication, multifaceted workforce and ongoing commitment to inward investments and international trade.
Jampro's trade engagement, Dr. Morris Dixon, said would comprise a retail element with the establishment of a Jamaica Store that will sell authentic Jamaican products. In addition to targeting general business interests, special attention will be paid to the Jamaican Diaspora.
“Jamaica House, our national house in London, will feature a Brand Jamaica Display, showcasing an extensive range of high value, iconic Jamaican products. This will provide the platform for trade activities targeting buyers and distributors and also seek to increase the awareness of Jamaica’s non-traditional export products and services,” she added.
‘Jamaica House’ is seeking to be one of the largest and most impressive Olympic 2012 celebrations in London. Visitors will be able to take part in an interactive tour of the island’s history and culture as well as be a part of the celebrations of the 50th anniversary of independence.
‘Jamaica House’ at the O2 is spearheaded by the Jamaica Tourist Board and Jamaica 50, in partnership with JAMPRO and the Ministry of Youth, Sports and Culture.
By Vivienne Siva (London)