Jamaica’s Leadership in Tourism Resilience a Symbol of National Pride

As the world continues to navigate the complexities of a post-pandemic landscape, Jamaica’s leadership in tourism resilience stands as a real symbol of national pride, says Executive Director of the Tourism Enhancement Fund (TEF), Dr. Carey Wallace.

He noted that Jamaica has set a benchmark for countries worldwide by implementing effective health and safety protocols and establishing a Global Tourism Resilience and Crisis Management Centre (GTRCMC), with offices in Africa, Canada and the Middle East.

The Centre has emerged as a leader in building resilience across the global tourism ecosystem through research, training, and advocacy.

“I have had the privilege of a ringside seat to the Centre’s commitment to forging strategic partnerships and rallying global stakeholders to adopt preventative measures. We have been steadfast advocates for bolstering crisis response and advancing a more sustainable tourism model,” he pointed out.

Dr. Wallace was speaking during the third Global Tourism Resilience Conference at the Princess Hotel in Hanover on February 17, which was observed as Global Tourism Resilience Day.

Dr. Wallace said the recognition of the day by the United Nations is significant for Jamaica, which proposed the official designation.

He noted the leadership of Tourism Minister, Hon. Edmund Bartlett, in the process.

Dr. Wallace said Global Tourism Resilience Day is a testament of the country’s strength as a global voice in advocating for tourism resilience as a means of safeguarding the sector during times of crises that negatively impact the industry, such as the COVID-19 pandemic.

“This day encourages dialogue and transformative actions that are essential for building a sustainable future,” he pointed out.

He noted that the commitment to fostering a robust tourism sector that can withstand future challenges is crucial not only for Jamaica but for the global community.

“Tourism is more than just an industry. It is the lifeblood of many economies, particularly in developing nations. It serves as a catalyst for empowerment, job creation, and cultural preservation.

By fostering cross-cultural exchange and promoting tolerance, tourism deepens our shared humanity,” he pointed out.

Dr. Wallace called for a collective mission to mitigate the vulnerabilities, advocating for innovation, sustainability, and collaboration across all sectors.

“We must ensure that the next crisis does not cripple our progress but, rather, spurs our creativity and resolve,” he said.

“By coming together to share knowledge, strategies, and a common vision, stakeholders can work collaboratively to ensure that tourism emerges stronger than ever, paving the way for a brighter and more resilient future,” he added.