Canadians are some of the largest consumers of coffee, and Jamaica being producer of the world renowned Blue Mountain coffee, would like to tap into that market.
As the only English-speaking Caribbean country which participated in the recently held 2010 Canadian Coffee and Tea Show in Toronto, Canada, Jamaica’s Blue Mountain coffee enjoyed pride of place at the show.
At the Jablum booth, patrons not only tasted excellent blue mountain coffee, but they were also able to smell and feel the green and roasted coffee beans.
Jablum’s Canadian distributor, Hal Campbell (left), conversing with one of the patrons at the Canadian Coffee and Tea Show, who stopped at the Jamaican Blue Mountain coffee booth.
President of the Mavis Bank Coffee Factory, which markets its coffee under the Jablum name, Senator Norman Grant, said the Canadian market is in the strategic plan for development by the company.
He noted that the factory is the largest coffee operation in Jamaica, purchasing coffee cherry from some 6,000 Blue Mountain coffee farmers in Portland, St. Thomas and St. Andrew.
“We are going to aggressively market the world’s best coffee to Canadian coffee consumers. Our plan is to transfer at least one container load of coffee valued at US$200,000 to Toronto, in order to have our coffee readily available in Canada,” Senator Grant said.
The company intends to attend future specialty trade shows like the Coffee and Tea Show, to continuously showcase Jamaican coffee and attract Canadian coffee houses and roasters.
Managing Director of the Mavis Bank Coffee Factory, Senator Norman Grant (2nd left), shows some Blue Mountain Coffee beans to JAMPRO’S Regional Manager for North America, Robert Kerr (left). Observing are Chief Operations Manager of the Jablum Division, Howard Findlator; and Jablum’s Canadian distributor, Hal Campbell.
“During the show we had visits from a number of small roasters which was very encouraging,” the Senator noted.
The two-day Coffee and Tea Show highlighted the latest in coffee and tea trends from around the world and featured the latest equipment, services and products.
The Jamaican delegation included JAMPRO’s Regional Manager for North America, Robert Kerr; Jablum’s Canadian distributor, Hal Campbell; and Chief Operations Manager of the Jablum Division, Howard Findlator.