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Story Highlights

  • Broadcaster, and former public relations executive with the Government’s news agency, the Jamaica Information Service (JIS), Oroyo Eubanks, is a talented young Jamaican who is driven by a desire to make a difference in whatever he undertakes, in order to make himself and his family proud.
  • In addition to his substantive duties as a public relations officer during his 17-month tenure at the JIS, Mr. Eubanks, who has over 10 years experience in the broadcast media, was also one of the hosts of the agency’s daily Jamaica Magazine television programme, and a presenter of news and features for the agency’s radio programmes.
  • He previously worked as a talk show producer and news anchor with local radio stations, Power 106FM and Music 99FM.

Broadcaster, and former public relations executive with the Government’s news agency, the Jamaica Information Service (JIS), Oroyo Eubanks, is a talented young Jamaican who is driven by a desire to make a difference in whatever he undertakes, in order to make himself and his family proud.

Mr. Eubanks’ passion for success and his eagerness to contribute to national development, as a young leader in his field, may arguably have been the notable characteristics influencing the panel of interviewers for the esteemed Chevening Scholarship to select him as one of 11 Jamaican awardees this year, to study in the United Kingdom (UK).

“I am honored; it is a privilege. I feel like I have accomplished something and I feel blessed to be afforded this opportunity to receive what I consider to be a very prestigious award,” the elated 29 year old declares.

In addition to his substantive duties as a public relations officer during his 17-month tenure at the JIS, Mr. Eubanks, who has over 10 years experience in the broadcast media, was also one of the hosts of the agency’s daily Jamaica Magazine television programme, and a presenter of news and features for the agency’s radio programmes.

He previously worked as a talk show producer and news anchor with local radio stations, Power 106FM and Music 99FM.

Mr. Eubanks, who had no training or experience when he entered the media nine years ago, started his career as technical operator, and subsequently ascended the ranks at the stations to eventually co-host and produce Power 106FM’s Generation Y talk show, Young Power.

On September 14, 2015, Eubanks will start classes at the University of Westminster in the UK, as the first step towards acquiring a Masters Degree in Media and Development.

The Chevening Scholarship will cover his tuition, plane fare, accommodation, book grants, and all other miscellaneous costs.

The UK Government’s global scholarship programme supports study at UK universities for individuals whom they deem as having demonstrable potential to become future leaders, decision-makers, and opinion formers.

For Mr. Eubanks, whose first job after completing his secondary education at Christiana High and Holmwood Technical High in Manchester, was as a chef with fast food franchise, KFC, the opportunity to study in the UK is, for him, the realization of a dream he always had, but lacked the financial resources to pursue.

“When I left high school and wanted to pursue higher education, point blank I was told that I had to go and work because there was no means for my family to find that kind of funds,” he recounts.

Mr. Eubanks describes how he grew increasingly concerned about his own future as he watched his peers enroll in college.

“But then because of those things that I did not have, I worked hard to get the things that I wanted; and I think because of that, I appreciate it so much more, because I appreciate the challenges and I understand what it means to work for what you want,” he says.

It was this sense of determination that eventually earned him a Bachelors Degree in Marketing and International Business from the University of Technology (UTech), which he acquired after studying on a part-time basis for five years while employed at Power 106FM.

While at UTech, Mr. Eubanks Chaired the institution’s 31st annual marketing seminar, and was part time student council representative from 2011 to 2012.

Still, he remained particularly enthusiastic about the media fraternity and nurtured the idea that, as the vanguards of information and knowledge, media practitioners hold a tremendous responsibility to promote Jamaica’s development.

“This is something I wanted to do all along. I have wanted to study media and development for a long time. I want us to take the role that we play as young media practitioners to a different level…a level where we see it to be as important as the people who look on, see it,” he said.

Mr. Eubanks says this is the mindset that inspired him to make the switch from commercial media to the JIS, where, as a Public Relations Officer, he managed campaigns and helped to promote the policies and programmes of Government ministries, departments, and agencies.

“I think it was the right move for me. I was at the point of my life when I felt like I needed to be closer to helping to shape development and policies for the Government of Jamaica,” he states.

After completing his Masters in London, Mr. Eubanks will seek to return to Jamaica to continue his work in the industry.

Describing himself as ‘uniquely humble’ and a ‘church boy’, Mr. Eubanks who was born in the small community of Fort George, just outside of Kellits in Clarendon, and later lived with his grandmother in Kendall, Manchester, says he is also passionate about motivating young people.

“I am finding that to be my passion…just encouraging them (by) being a mentor and motivator. I love success and when I see young people around me being successful, I am happy about that, and I want to see so much more of that. I want to see young people taking charge of the opportunities that have been provided to them,” he says.