JIS News

WASHINGTON — Hundreds of New Yorkers and visitors to the American city moved in sync to the rhythms of Jamaica on Monday as they took part in a flash mob organised by the Jamaica Tourist Board (JTB) and Flash Mob America.

The Jamaica flash mob was part of special activities this week to mark the 30th anniversary of the passing of reggae music legend Bob Marley.

For the event, held at New York City’s Union Square, Ziggy Marley released a special island-themed remix of ‘Jamaica In My Head’, from his upcoming album, ‘Wild and Free’.

A throng of more than 200 moved to a choreographed routine that included the ‘Bolt to the World’ signature dance moves of Jamaica’s Usain Bolt, the world’s fastest sprinter.

Monday’s event included appearances from Devon Harris of the historic Jamaican Olympic bobsled team that inspired the movie Cool Runnings; members of the Jamaican national women’s basketball team; and Jamaican chess master Maurice Ashley.

Director of Tourism, John Lynch, said the JTB has utilised various digital media platforms to showcase Jamaica’s “entertaining vibe”, not only in New York City, but around the world.   “We want everyone to know that Jamaica is the ultimate destination in which to relax and celebrate our ‘One Love’ motto,” he added.

Visitors also got a chance to scan human barcodes with their smart phones for a chance at prizes and an exclusive free download of ‘Jamaica In My Head’.  They were also provided with information on Jamaica’s world-class attractions, resorts, beaches and cuisine. 

The Jamaica flash mob can be viewed at: http://www.youtube.com/watch?v=SBbakBmefes.

 

By DERRICK A. SCOTT, JIS INFORMATION ATTACHÉ