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Story Highlights

  • Minister of Tourism, Hon. Edmund Bartlett, says Jamaica is once again a favourite getaway spot for the rich and famous, proving even more that there is a lucrative market for high-end resorts.
  • Mr. Bartlett said he is very happy with how things are panning out in the industry, noting that Jamaica is now the envy of many other destinations.
  • He also pointed out that well-advertised visits by celebrities, such as power couple Jay-Z and Beyoncé; Jude Law; Sir Richard Bronson; Sean Kingston; Nicky Minaj; Rihanna; and Ewan McGregor gave a boost to the numbers.

Minister of Tourism, Hon. Edmund Bartlett, says Jamaica is once again a favourite getaway spot for the rich and famous, proving even more that there is a lucrative market for high-end resorts.

The Minister added that the island is also the number-one destination in the region for honeymooners.

“Just the other day, we had Prince Harry and his actress girlfriend, Meghan Markle, at Round Hill, Hanover, where they attended a wedding,” Minister Bartlett told JIS News.

“Also, recently, there was Khloe Kardashian from the reality hit show, Keeping up with the Kardashians, and her National Basketball Association (NBA) boyfriend, Tristan Thompson, were also here. Prior to that, Khloe’s brother and his celebrity girlfriend were also here,” he said.

Mr. Bartlett said he is very happy with how things are panning out in the industry, noting that Jamaica is now the envy of many other destinations.

“I have been saying, at every opportunity, that we do have an opportunity to capitalise on the high-end market. I am very encouraged by some of the luxury brands we have coming on stream, where, very soon, we will be one of the premier destinations in the Western Hemisphere for that kind of market,” he said.

The Tourism Minister also pointed out that there are a host of other celebrities who have been coming to Jamaica unannounced for their vacations, with Port Antonio, Hanover and Negril being the favourite destinations.

“One of the United States’ top jockeys, who has amassed nearly US$90 million in purses and currently earns US$1 million annually, Jamaica’s own Rajiv Maragh, was here two weeks ago vacationing with his beautiful wife, Angelina, at the Iberostar Hotel, Montego Bay,” Mr. Bartlett said.

Mr. Bartlett said Jamaica is also benefiting from the celebrity pull factor where persons are also flocking to destinations where they see their favourite stars going.

He also pointed out that well-advertised visits by celebrities, such as power couple Jay-Z and Beyoncé; Jude Law; Sir Richard Branson; Sean Kingston; Nicky Minaj; Rihanna; and Ewan McGregor gave a boost to the numbers.

“What you find is that the tabloids and gossip seekers tend to follow these people wherever they go, writing about their whereabouts so their fans can keep up with them. Jamaica has been the direct beneficiary of a lot of free and positive publicity as a result,” the Minister told JIS News.