JIS News

Story Highlights

  • President of the Jamaica Hotel and Tourist Association (JHTA), Nicola Madden Greig, says Jamaica continues to perform well in terms of attracting visitors to the island, with just over 2 million arrivals recorded in 2015.
  • She pointed out that efforts are also needed to re-energize the Canadian market, which has suffered a fall off in business.
  • “As we look at our achievements, we remain cognizant that with an uncertain global environment and intensifying regional competition, challenges will persist in the near and medium term. This winter was particularly challenging for our Canadian partners and together we will have to work to ensure that this market rebounds,”

President of the Jamaica Hotel and Tourist Association (JHTA), Nicola Madden Greig, says Jamaica continues to perform well in terms of attracting visitors to the island, with just over 2 million arrivals recorded in  2015.

Speaking  at the  opening of the 2016 Jamaica Product Exchange (JAPEX) tourism trade show, at the Montego Bay Convention Centre, in St. James, on  April 29, Mrs. Madden Greig said the arrivals also resulted in a significant increase in earnings for the industry.

Mrs. Madden Greig added that despite the achievements, stakeholders in the industry cannot afford to cut back on their efforts to ensure that Jamaica remains ahead of the competition.

She pointed out that efforts are also needed to re-energize the Canadian market, which has suffered a fall off in business.

“As we look at our achievements, we remain cognizant that with an uncertain global environment and intensifying regional competition, challenges will persist in the near and medium term. This winter was particularly challenging for our Canadian partners and together we will have to work to ensure that this market rebounds,” she added.

Mrs. Madden Greig noted that the sector has grown slightly so far this year, when compared to the similar period of last year.

 

“The JHTA, in collaboration with the Jamaica Tourist Board and you our partners, would like to deepen the conversation on how we can move Jamaica to double digit growth. This effort will require that we all think outside of the box, stretch our imagination and re-double our efforts with razor thin focus,” she told the gathering. Meanwhile, Mrs. Madden Greig continues to champion the matter of multi-destination marketing, to include Jamaica, Cuba, the Dominican Republic, Haiti and the Cayman Islands.

Skip to content