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Story Highlights

  • Hundreds of persons are expected to attend the fourth staging of the Business of Sport International Conference on May 1 and 2.
  • Themed: ‘Transform the Game’, the conference aims to change the perspective of sports as a leisurely past time, to a viable business.
  • The event is also in keeping with the Government’s National Sport Policy.

Hundreds of persons are expected to attend the fourth staging of the Business of Sport International Conference on May 1 and 2 at the Jamaica Pegasus Hotel in Kingston.

Themed: ‘Transform the Game’, the conference aims to change the perspective of sports as a leisurely past time, to a viable business that will significantly contribute to the national gross domestic product (GDP).

The event is also in keeping with the Government’s National Sport Policy, which speaks to the need to “create a dynamic and enabling environment in which persons enjoy and excel in sport at all levels, while building strong bonds of unity in their communities and benefitting from the economic opportunities to be derived from sport.

Speaking with JIS News, Coordinator of the event, Winsome Young, said that “sport is a multi-billion dollar industry worldwide and Jamaica is the sporting capital of the world and persons are looking to Jamaica to lay the charge and capitalize on the economy of sport.”

She informed that several influential public figures are expected to participate in the conference, including the Prime Minister of St. Vincent and the Grenadines, Hon. Ralph Gonsalves; Minister without portfolio with responsibility for Sport, Hon. Natalie Neita Headley; Minister of Youth and Culture, Hon. Lisa Hanna; Minister of Education, Hon. Rev. Ronald Thwaites and President of the Jamaica Olympic Association, Mike Fennel.

The conference will last from 8:00 a.m. to 5:00 p.m. daily. For more information, persons may visit: www.thebusinessofsport.org .