JIS News

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  • As local sector leaders assess the possible economic fallout from the United Kingdom’s exit from the European Union (Brexit), Minister of Tourism, Hon. Edmund Bartlett, says the immediate effect will not be severe.
  • Mr. Bartlett announced that he will be leading a team to the UK in September for the Jamaica Travel Mart and thereafter to do a road show in the British Isles, where he will meet with industry partners in a bid to secure the competitiveness of Jamaica as a vacation destination.
  • “I just want to assure Jamaica that the Ministry of Tourism is very proactive in regards to this. We are already in the space talking to our partners,” the Minister said.

As local sector leaders assess the possible economic fallout from the United Kingdom’s exit from the European Union (Brexit), Minister of Tourism, Hon. Edmund Bartlett, says the immediate effect will not be severe.

Speaking in Negril on June 24 at a meeting with stakeholders to discuss issues affecting the resort community and steps being taken by Government to solve them, Mr. Bartlett said although Brexit has significant political and economic implications for Jamaica and the wider Caribbean, there is no need for panic.

The Minister said the Government recognises that the immediate short term impact, as shown in the capital market with the devaluation of the British Pound, will be the affordability of British travellers to come to the Caribbean and Jamaica.

“The good thing is that our immediate packages and our immediate market arrangements have taken place already, payments for which have already been in the system or are about to be made. So, the immediate impact on arrivals for us may not be severe at all. However, we have to look beyond the next Winter (Tourist) Season,” he added.

Mr. Bartlett announced that he will be leading a team to the UK in September for the Jamaica Travel Mart and thereafter to do a road show in the British Isles, where he will meet with industry partners in a bid to secure the competitiveness of Jamaica as a vacation destination.

While in the UK, the Minister said the team will be meeting with key market players who are partners, to assess the impact of the changes.

“It is important to shore up our partnerships in the area, and to enable our market positions to be clearly stated and that the types of product and pricing as well as the general arrangements that we are going to make to secure the competitiveness of destination Jamaica are clear to everybody,” he explained.

“I just want to assure Jamaica that the Ministry of Tourism is very proactive in regards to this. We are already in the space talking to our partners,” the Minister said.

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