Huge Opportunities Exist in Tourism for Farmers – Cummings


President of the Jamaica Hotel and Tourist Association (JHTA), Wayne Cummings, has called on farmers to take advantage of the “huge opportunities” that exist in the tourism sector.
Mr. Cummings, who was addressing a tourism forum held as part of the recently concluded Denbigh Agri-Industrial Show, said that the tourism sector takes pride in purchasing fruits and vegetables that are locally produced, and visitors to the island always look forward to having Jamaican food.
“The cry from the JHTA to the farmer groups is that as long as we are open for business, our guests expect a standard of meal, rich in variety and taste, that is affordable to consume. All-inclusive and non all-inclusive properties are equally focussed on giving our guests the best experience that they are empowered to give, so we are committed to telling the story of your produce through the meals that we serve,” Mr. Cummings stated.
He informed that he has asked the JHTA chapters to work with the Jamaica Agricultural Society (JAS), groups across the island to ensure that both organisations benefit from a stable supply of produce from farmers, and grasp other opportunities, which exist in the tourism sector.
According to Mr. Cummings, tourism has much to gain from a thriving agricultural sector. “The tourism sector has nothing but an abiding and respectful interest in the success of agriculture, and it is not in our interest to see the demise of a critical partner that employs directly, just about 45,000 hardworking Jamaicans. The impact of your activities on our social fabric is a fundamental ingredient in tourism being successful,” he stated.

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