Historic Winter Tourist Season Expected for Jamaica

Minister of Tourism, Hon. Edmund Bartlett, says the country is expected to welcome over one million stopover visitors for the 2023/24 winter tourist season.

Mr. Bartlett said the season is expected to surpass all previous records, making it the largest in the nation’s history.

“This achievement underscores the unwavering confidence and support of tourists worldwide, as they continue to choose Jamaica as their preferred holiday destination,” the Minister stated.

“Remember the cruise numbers are not included here. We have already secured 1.5 million seats across the markets of the world and assuming a very low 75 per cent load factor from the airlines coming in, we will be more than one million stopover arrivals for the season,” he added.

The Minister was speaking to reporters and other stakeholders at a breakfast press briefing at the Sangster International Airport (SIA) in Montego Bay, St. James on December 15.

Mr. Bartlett also expressed gratitude to travellers for their trust in the destination, while also noting the collaborative initiatives undertaken by various public and private entities.

These measures, he said, include implementing comprehensive health and safety protocols, promoting responsible tourism, and enhancing the overall vacation experience in Jamaica.

Furthermore, Minister Bartlett highlighted the favourable factors that have contributed to the nation’s popularity among tourists, noting that the “picturesque landscapes, pristine beaches, rich cultural heritage, and warm hospitality” have made Jamaica an enduring favourite among travellers.

“Through strategic partnerships and investments in infrastructure, the government aims to enhance Jamaica’s appeal and competitiveness in the global tourism landscape,” he stated.

“As the winter tourist season begins, we can assure our visitors that their health and safety remain the top priority.

Efforts will continue to be made to adapt and address any emerging challenges, ensuring an unforgettable vacation experience in Jamaica,” he added.

The start of the traditional winter tourist season was also marked by the Jamaica Tourist Board (JTB) expressing thanks to all categories of workers at the SIA with an appreciation breakfast and the presentation of awards.

The JTB Chairman’s Award for exemplary service was presented to Tracey Ann Patterson, while other recipients included Shelly Ann Fung King, who was awarded for her outstanding contribution; MBJ Airports was recognized for its 20th year as concessionaire for the airport and Port Security was also singled out its outstanding service.