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  • The Ministry of Health has spent $22 million as part of an ongoing communication and public education campaign on Ebola preparedness, to increase public awareness on the signs, symptoms and modes of transmission of the Ebola virus.
  • Several Jamaica Urban Transit Company (JUTC) buses are carrying advertisements featuring methods on how to minimize or prevent the spread of diseases.
  • As part of the public education activities, the Ministry will be conducting town hall meetings, distributing educational material, as well as developing a Ministry of Health Social Media Portfolio to disseminate Ebola related messages.

The Ministry of Health has spent $22 million as part of an ongoing communication and public education campaign on Ebola preparedness, to increase public awareness on the signs, symptoms and modes of transmission of the Ebola virus.

The campaign, which began October 2014, incorporates a variety of public communication methods to disseminate information about diseases, including Ebola.

Several Jamaica Urban Transit Company (JUTC) buses are carrying advertisements featuring methods on how to minimize or prevent the spread of diseases.

The advertisements have been placed on five buses of the JUTC fleet, two of which carry health messages on external sections, and three which carry the message on the internal panels.

The advertisements depict simple practices to follow to prevent the spread of diseases, to include covering the mouth when coughing and sneezing; frequent washing of hands; and controlling the spread of germs by not touching the eyes, nose and mouth with dirty hands. The health messages have been placed on buses that are on the most heavily trafficked routes.

Minister of Health, Hon. Dr. Fenton Ferguson, who visited the Half-Way Tree Transport Centre in Kingston, today (March 17) to examine the bus wraps, said the initiative is part of a larger thrust of the Ministry of Health to increase the country’s health security.

“The bus wraps were placed on the buses in the JUTC fleet on the most popular routes in the southern and eastern zones where you have most of the zones in terms of critical communities. Based on the movement of the buses in these zones, thousands of commuters should have seen these messages over the past four months,” the Minister noted.

Communities in the southern zone where the buses travel include Spanish Town, Chancery Hall, Duhaney Park, Six Miles, Pembroke Hall, Waltham Park, Marcus Garvey Drive, Havendale and Meadowbrook towards Half Way Tree. Communities in the Eastern zone include August Town, Rollington Town, Whitehouse, Norman Gardens, Mountain View Avenue, Windward Road, Manley Meadows, South Camp Road, Vineyard Town, Waterhouse, Bay Farm Road, Bull Bay, Harbour View towards Cross Roads and Down Town.

The Ministry has received support for the campaign through artwork provided by National Outdoor Advertising for the bus wraps, and Caledonia Outdoor Advertising Limited for providing billboard space for messages that have been mounted on the Dyke Road, in Portmore, St. Catherine, Aqualta Vale in St. Mary. Eleven signs have also been placed at the Norman Manley and Sangster International Airports.

As part of the public education activities, the Ministry will be conducting town hall meetings, distributing educational material, as well as developing a Ministry of Health Social Media Portfolio to disseminate Ebola related messages.