JIS News

Story Highlights

  • Main sponsor for the 2016 Hague Agricultural and Livestock Show, Hi-Pro Feeds Limited, says it is working with event organisers, the Jamaica Agricultural Society (JAS), to return the popular Ash Wednesday show to its former glory.
  • Hi-Pro Feeds is providing $14 million in sponsorship for the show, which will get underway on February 9 with a ‘Youth Day’.
  • The company will also use the show as the platform to launch its corporate island-wide community outreach campaign, which will see farmers receiving $12 million in prizes.

Main sponsor for the 2016 Hague Agricultural and Livestock Show, Hi-Pro Feeds Limited, says it is working with event organisers, the Jamaica Agricultural Society (JAS), to return the popular Ash Wednesday show to its former glory.

“We want to see a difference in Hague this year and return to the days …when you used to see people coming out to Hague to have a good time,” said the company’s technical sales representative, Garfield Russell, while addressing a recent JIS Think Tank in Montego Bay.

“It is a family event and we used to see people coming out in the day and not just at nights to see the stage show,” he added.

“We will try to get back the love at Hague again to make persons want to come and see what is being offered. We want people to come to see the best bull on show,” Mr. Russell noted further.

Hi-Pro Feeds is providing $14 million in sponsorship for the show, which will get underway on February 9 with a ‘Youth Day’.

On the day, young farmers and Jamaica 4-H clubbities will show off their skills in the areas of food and beverage preparation, farming techniques, animal husbandry and booth display, for trophies and cash awards.

On the main day of the show, February 10, patrons will enjoy displays of livestock and produce from farmers from Trelawny and neighbouring parishes, including exotic birds and rabbits;  a horticultural village; and farmers’ market.

Other features include a corn booth, a ‘Yam Village’ mounted by the Ulster Spring Jamaica Agricultural Society (JAS) group, and a kiddies’ village. There will be 22 restaurants and snack shops and three bars offering a wide array of traditional dishes and drinks.

Other highlights of the show will include: the youth in agriculture competition and the farm queen coronation show; livestock parade and presentations; presentation of trophies for agriculture and horticulture; as well as selection of the champion and young champion farmers.

Mr. Russell said Hi-Pro Feeds will be showcasing its animal feed and chicken contents; the company’s line of farming tools and equipment, as well as the agronomy division, which includes products for soil management, land cultivation, and crop production.

The company will also use the show as the platform to launch its corporate island-wide community outreach campaign, which will see farmers receiving $12 million in prizes.

JAS Parish Manager for Trelawny, Denise Ramdatt, said the nearly 2,000 members of Trelawny’s 32 branch societies are excited about the show. She said they are looking forward to the friendly rivalry as they compete in various contests.

Among them is the “main dish” competition, which offers a top cash prize of

$25,000; $15,000 for second place; and $10,000 for third place, courtesy of Hi-Pro Feeds.

For his part, Trelawny JAS President, Wendell Stewart, is expressing optimism that the 61st staging of the show will be a resounding success.

He said the emphasis is on promoting the show as a family-friendly event that will showcase the linkages between agriculture and sectors such as tourism; health and wellness; and youth in agriculture.

This, he said, will form the basis for future shows.