Jamaica Gears Up for Sea Trade 2025

Jamaica is getting ready for Sea Trade 2025, one of the largest cruise trade shows globally, taking place from April 7 to 10 at the Miami Beach Convention Centre, Miami, Florida.

Celebrating 40 years, the event promises to draw the industry’s major interests and stakeholders, including cruise line executives and key government officials.

Minister of Tourism, Hon. Edmund Bartlett, said that while the cruise industry continues to navigate a post-pandemic landscape, the importance of Sea Trade 2025 cannot be overstated.

He said that Jamaica is ready to showcase its offerings and potential.

“The event serves as a crucial platform for dialogue on the future of the cruise industry and its implications for the region. With key players gathering to share insights and strategies, the possibilities for growth and innovation appear limitless,” Mr. Bartlett pointed out.

With a focus on critical issues such as port safety, on-the-ground excursions, and guest satisfaction, the conference will explore the future of cruise shipping and its impact on Caribbean destinations like Jamaica, he said, while, expressing enthusiasm about the event and emphasising the island’s vital role in the cruise sector.

“Jamaica is not just a stop on the cruise map. We are a destination that offers unique experiences and rich culture. Our participation in Sea Trade 2025 underscores our commitment to revitalising the cruise industry and enhancing the visitor experience,” Minister Bartlett added.

The event will feature discussions on port calls, showcasing Jamaica’s diverse attractions, including the world-renowned Dunn’s River Falls.

Mr. Bartlett noted that these attractions not only appeal to cruise passengers but also present opportunities for them to return as stopover visitors, bolstering the island’s tourism economy.

Chief Executive Officer of Chukka Caribbean Adventures, Marc Melville, highlighted the significance of seamless guest experiences in the growth of the cruise industry, noting that “our excursions are designed to offer authentic experiences that resonate with visitors”.

“We aim to elevate their time in Jamaica, ensuring they leave with unforgettable memories that encourage them to return,” Mr. Melville explained.

He added that collaboration between excursion providers and cruise lines is essential for enhancing the overall guest satisfaction.

Safety at ports has become a paramount concern since the 2020 COVID-19 pandemic, and discussions at Sea Trade 2025 will address measures to enhance even further security and safety protocols.

Senior Executive at Royal Shop Duty Free Store, Montego Bay, St. James, Ravi Daswani, shared his insights on this crucial aspect, noting that “as passengers return to cruise travel, their safety is our top priority. We must ensure that our ports are equipped with the best practices to protect all travellers. A safe environment fosters trust and encourages more visitors”.

Senior Director at Taj Mahal, Ocho Rios, St. Ann, Sanju Chatani, echoed these sentiments, emphasising the importance of collaboration among stakeholders to improve port operations.

“Effective communication and cooperation between government officials and private-sector players are vital. By working together, we can create a seamless experience from the moment guests arrive at our ports,” Mr. Chatani stated.

Royal Caribbean and Carnival cruise lines, the two biggest cruise companies in the world, as well as other major players, will be present at the conference to discuss their plans.

This includes potential new routes and increased capacity for Caribbean ports, which can significantly benefit Jamaica.

Executive Director of Jamaica Vacations (JAMVAC), Joy Roberts noted that Jamaica, as is customary, will have pride of place at the table and will be an important voice in all the discussions.

“The return of cruise visitors will not only enhance our local economy but also provide hotels and local businesses with the chance to thrive. We see enormous potential in converting cruise passengers into land-based tourists,” she said.

The discussions at Sea Trade 2025 will also focus on the sustainability of the cruise industry, an increasingly significant matter.

As consumers become more environmentally conscious, cruise lines are making strides towards eco-friendly practices.

Mr. Bartlett indicated that Jamaica is fully supportive of these initiatives.

“We must ensure that our natural resources are preserved for future generations. By prioritising sustainability, we can create a cruise experience that aligns with the values of today’s travellers.”

“Sea Trade 2025 is not just about networking but is also about shaping the future of cruise tourism in the Caribbean. With Jamaica at the forefront, the event promises to set the stage for a thriving industry that not only invites visitors but also enriches local communities and preserves the region’s natural beauty,” the Minister added.