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Miss Jamaica Festival Queen 2021, Dr. Dominique Reid (left), guides a student in demonstrating proper teeth cleaning, during a ‘Tooth Tour’ stop of the Half-Way-Tree Primary School in St. Andrew, as part of her ‘Project Healthy Smiles Jamaica’ outreach initiative.
Photo: Contributed Photo

Having reached more than 600 primary-school children in five parishes through her ‘Project Healthy Smiles Jamaica’ outreach project, Miss Jamaica Festival Queen 2021, and dentist, Dr. Dominique Reid, is relishing the success of the initiative.

The project targeted children aged 12 years and younger, providing them with free dental checks, teeth cleanings and fluoride treatments, during her ‘Tooth Tour’, which involved support from dental hygiene student-volunteers from the Northern Caribbean University (NCU).

The outreach project had a target of 590 students, in keeping with Jamaica’s 59th anniversary of Independence, which was the Festival Queen’s reigning year, but exceeded the number to reach 610.

“I am happy that my project came off… and to see kids getting excited about dental health. When we practise good dental health as children, we take it with us through adulthood,” Dr. Reid shares with JIS News.

She notes that the idea for the project initially came while she was working in the public service and saw the need to provide dental care and knowledge to children and their parents.

After winning the Miss Jamaica Festival Queen Competition, she decided to take on the issue as her major project.

“With the low level of dental knowledge, there was also a high level of dental anxiety, and I thought this would be my way to give back, so that people know how to take care of their teeth, teaching them about [oral] hygiene and its importance,” Dr. Reid says.

She tells JIS News that the experience was “eye-opening”, noting that for many of the children, it was the first time that they were seeing a dentist.

Miss Jamaica Festival Queen 2021, Dr. Dominique Reid.

“It was nice to be that change; to instil a positive dental experience for them, because a lot of them were very afraid of the dentist. I was happy to change that mindset and give them a positive experience and access to dental care that they could not afford or they didn’t think was important,” she notes.

The Festival Queen is calling for parents to place greater focus on their children’s dental health, paying keen attention to what they consume, such as sweet snacks and beverages, as the negative effects on the teeth can be very costly to treat.

The Tooth Tours began at the May Pen Primary School in Clarendon, where Dr. Reid and her team treated 87 students.

This was followed by stops at Eltham Park Primary in St. Catherine; Villa Road Primary in Manchester; Goshen Primary in St. Elizabeth; Pratville Primary and Infant and Mile Gully Primary in Manchester; and finally, Half -Way Tree Primary in St. Andrew, with at least 80 children receiving treatment at each location.

Phase 1 of the project was completed in December 2021 and saw the Festival Queen giving interactive ‘Tooth Talks’ on the importance of oral healthcare and hygiene to hundreds of students across the island via Zoom.

Several school principals have expressed pleasure at the dental care provided for their students.

Principal of Goshen Primary, Natalie Roper-Allen, tells JIS News that the project has “uplifted the students, as a number of them could not afford to pay for the services, and we are happy that she [Dr. Reid] thought about our school. I would recommend that this type of initiative be done with all primary schools”.

Principal of the Villa Road Primary, Brent James, says the initiative was timely, as the school was about to embark on a similar project.

“It helped us to achieve that objective, and the parents were very appreciative. They got quality service,” he notes.

At Half-Way Tree Primary, where more than 100 children benefited from the intervention, Vice Principal, Shelly Elaine Lee, is also expressing gratitude. “It was a big deal for us, and Dr. Reid was particularly excited for the students,” she says.

The project was sponsored by Lasco Financial Services, with support from Pharmacon International, Kirk Distributors, NCU Dental Hygiene School, Aval Medical Supplies and Disposables, Prophy Paste, Dr. Lawson Myers and Liguanea Family Dental, Three Angels Pharmacy, Captured Moments Photography, Jus Smiles Dental (Junction, St. Elizabeth), Dr. B.J. Thomas Blair of Mandeville Orthodontics, Nurse Faith Bicknell, Karlene Kelly Reid, and Chief Dental Officer for Jamaica, Dr. Irving McKenzie.

Dr. Reid tells JIS News that she was honoured to serve as 2021 Festival Queen and follow in the footsteps of her mother, Karlene Kelly Reid, who was Manchester parish queen and national queen in 1991.

Miss Jamaica Festival Queen 2021, Dr. Dominique Reid (right), and her mother, Karlene Kelly Reid, who was Manchester parish Queen, and National Queen in 1991.

“It adds a lot to who you are as a person. You get a lot of personal development and growth, and the opportunity to contribute as a nation-builder for Jamaica. You are able to use your role to help others and to become a cultural ambassador,” she shares.

As her reign approaches the final month, Dr. Reid intends to continue to provide free dental care to children in her native Manchester parish.

She is now President-elect for the Rotaract Club of Mandeville, and come July 1, much of her philanthropic work will continue through the club.

The Miss Jamaica Festival Queen Competition, organised by the Jamaica Cultural Development Commission (JCDC), began in 1963 as the Miss Jamaica Beauty Contest. The need for a greater emphasis on cultural awareness prompted a shift in focus in 1975.

The competition has grown over the years to become the premier forum for intelligent, culturally aware, and poised young ladies seeking a platform to contribute to nation-building.

One of the highlights of the annual Emancipation and Independence celebrations, contestants first complete at the parish level with the parish queens going on to vie for top honours at the grand coronation, usually held in July.

Several Miss Jamaica Festival Queens have gone on to become cultural ambassadors and nation-builders in their respective fields.

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