Falmouth’s Jam-Iconic Experience Sign Unveiled

Falmouth’s Jam-Iconic Experience sign was unveiled on Friday (March 28) by Minister of Tourism, Hon. Edmund Bartlett.

The project was spearheaded by the Tourism Product Development Company Limited (TPDCO) and the Trelawny Municipal Corporation.

The eye-catching sign, which is strategically located at Foreshore Road at the entrance to the town, was done by sculptor Scheed Cole.

It is beautifully crafted and includes two storyboards and rum barrels capturing the town’s history of rum and sugar production.

It is the third Jam-Iconic Experience sign erected by the TPDCO, with the others located at the airport roundabout in Montego Bay, St. James and Negril in Westmoreland.

Minister Bartlett, in his remarks at the unveiling, said that Falmouth holds a special place in the island’s history, noting that it was once one of the wealthiest towns in Jamaica, with nearly 100 plantations that manufactured sugar and rum for export to England.

“It is no surprise that Falmouth continues to be a town of great cultural and historical significance. This project honours that legacy while looking ahead to a future where our tourism industry is inclusive, sustainable, and beneficial to all,” he expressed.

Mr. Bartlett said that the sign highlights Falmouth’s inimitable history and gives it a modern twist, allowing locals and visitors to learn, experience, and appreciate all that the town has to offer.

“When we talk about tourism, we’re talking about more than just visitors. We’re talking about a shared experience where locals and tourists can come together, interact, and celebrate the very essence of Jamaica,” he said.

For his part, Executive Director of TPDCO, Wade Mars, noted that the erection of the Jam-Iconic signs not only provides photo opportunities for visitors and locals, but also draws attention to the destinations.

“In this day and age of social media, people want to make their own postcards. So, by being able to have these sites…they can capture the history of a town visually, without telling the story, so to speak. This one [Falmouth] has two storyboards that articulate historical aspects of the town. It really captures in real life what the town is about,” Mr. Mars said.

Also attending the unveiling ceremony were Custos of Trelawny, Hugh Gentles; Mayor of Falmouth, Councillor Collen Gager; and other officials and residents of the town.