Experience Jamaica Campaign Goes to Portmore and Montego Bay

The Jamaica Tourist Board (JTB) will be staging two road shows as part of the ‘Experience Jamaica’ campaign, geared at encouraging persons living and working in Jamaica to enjoy more of the country’s tourism product and offerings at special rates.

The road shows will be held on Saturday, June 8 and 29 at the Portmore Pines Plaza, St. Catherine and the Old Hospital Park in Montego Bay, St. James respectively.

Speaking with JIS News, Consultant for the Experience Jamaica campaign, Horace Phillips, explained that these events will feature a range of products, services and entertainment from the businesses that operate in the local tourist industry.

“Tourism entities including attractions, transportation, eateries and hotels will be exhibiting, providing information, special discounts and giveaways to persons attending these road shows, all in an effort to heighten awareness about brand Jamaica and the sector’s product offering,” Mr. Phillips highlighted.

He informed that under ‘Experience Jamaica’, some 100 tourism entities have partnered with the JTB, to offer special discounts of 10 to 50 per cent to locals from March to December 2013.

The names of the participating entities are listed on the JTB’s website at www.visitjamaica.com/experiencejamaica

“We want every Jamaican to taste, see, feel and enjoy more of the country’s tourism product and re-discover the cuisine, places and activities that make the island an endearing magnet to visitors from around the world,” Mr. Phillips stated.

He noted that for the remainder of the campaign, the marketing thrust will be intensified to include radio, television, newspaper, town crier and the internet, “to make sure that everyone knows about the offerings, participate and inform family and friends.”

Contact: Kadian Brown