The launch of the Ananda Alert- Jamaica’s response to a missing child report- took place this morning (May 19) at a highly charged and emotional ceremony with tear jerking appeals by Mrs. Nardia Campbell, mother of the murdered 11-year-old Ananda Dean, in whose memory the programme has been named.
Mrs. Campbell, who was called upon to give remarks at the Jamaica House launching done by Prime Minister the Hon. Bruce Golding, broke down in tears at the memory of her murdered child as she appealed for justice.
Mrs. Lorna Golding, wife of Prime Minister the Hon. Bruce Golding, tries to comfort an emotional Nardia Campbell, mother of murdered 11-year-old Ananda Dean, at this morning’s launch of Ananda Alert- Jamaica’s response to missing child reports. Ananda Alert was officially launched at Jamaica House by Prime Minister Bruce Golding.
Under the Ananda Alert programme, when a child goes missing, a report is made to the nearest police station or by calling 119. The police will then alert all Ananda Alert stakeholders including the media houses, mobile companies, local authorities, parish councils; and these will then mobilise community groups.
After 12-hours, photos of the missing child will be placed on electronic/mobile billboards, in shops, supermarkets, community centre, church halls, schools and post offices. There will also be a website www.anandaalertjm.com at which information can be accessed.