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JIS News

Story Highlights

  • Come April, the Tourism Linkages Hub will begin conducting a demand study as a means of identifying the needs of the industry and strengthening sector linkages.
  • The mission of the Hub is to position the tourism sector to increase its demand for, and consumption of goods and services that can be competitively sourced in Jamaica.
  • The Tourism Linkages Hub initiative is guided by a 19-member Council with representatives from key sectors within the Jamaican economy.

Come April, the Tourism Linkages Hub will begin conducting a demand study as a means of identifying the needs of the industry and strengthening sector linkages.

The mission of the Hub is to position the tourism sector to increase its demand for, and consumption of goods and services that can be competitively sourced in Jamaica, while strengthening the linkages between the industry and other sectors, such as manufacturing, agriculture and the creative industries.

Giving details about the study, Head of the Tourism Linkages Hub, Carolyn McDonald-Riley, said that over the next six months or more, “we will be going to all tourism entities and all our suppliers to look at some of the things that the sector demands and see how we can further identify more potential linkages.”

“This demand study will be the driver of information to tell us where exactly we have our best advantage….we will be able to see what we have expertise in, where we can produce at a cheaper rate and more consistently, and after getting that information, we will be better guided in terms of which direction to go,” Mrs. McDonald-Riley told JIS News.

Endorsing the demand study, Chairman of the Tourism Linkages Council, Donovan Perkins, pointed out that all the pre-requisites have been done for the study to be administered, with much anticipation from the tourism industry and affiliated sectors on the outcomes.

“We have designed the research instrument, the funding is in place…what we now need to do is begin the research process,” Mr. Perkins said.

The Chairman is optimistic that by the end of this year, “we would have made substantial progress in strengthening those linkages and begin to see the fruits between manufacturing, tourism, agriculture, entertainment and the broader Jamaican market.”

The Tourism Linkages Hub initiative is guided by a 19-member Council with representatives from key sectors within the Jamaican economy. The Council is tasked with deepening the linkages between tourism and the rest of the economy and to stimulate further growth in those areas.