Customer Service Song Competition Finals on September 19

Photo: Contributed Music Development Specialist of the Jamaica Cultural Development Commission Avory Crooks Campbell

Story Highlights

  • The finals of the first Jamaica Customer Service Song Competition will be held on Wednesday, September 19, at the Ranny Williams Entertainment Centre in Kingston, beginning at 1:00 p.m.
  • Ten schools have qualified to enter the competition, developed by the Jamaica Cultural Development Commission (JCDC) for the Jamaica Customer Service Association’s (JCSA) National Customer Service Week to be observed from September 30 to October 6.
  • The winner of the competition, which encourages Jamaicans to practise excellent customer service at all times, will receive $80,000 cash and will perform live at the JCSA’s 16th Annual Service Excellence Conference on September 24 at The Jamaica Pegasus hotel in Kingston.

The finals of the first Jamaica Customer Service Song Competition will be held on Wednesday, September 19, at the Ranny Williams Entertainment Centre in Kingston, beginning at 1:00 p.m.

Ten schools have qualified to enter the competition, developed by the Jamaica Cultural Development Commission (JCDC) for the Jamaica Customer Service Association’s (JCSA) National Customer Service Week to be observed from September 30 to October 6.

The winner of the competition, which encourages Jamaicans to practise excellent customer service at all times, will receive $80,000 cash and will perform live at the JCSA’s 16th Annual Service Excellence Conference on September 24 at The Jamaica Pegasus hotel in Kingston.

Music Development Specialist of the JCDC, Avory Crooks-Campbell, told JIS News that the idea to host the competition in collaboration with the JCSA was born out of a need “to see a culture of good customer service develop in Jamaica”.

“We know it wouldn’t happen overnight, but what better way to plant the seed to ensure that it is with our young people, because they do benefit from good customer service practices and we want them to perpetuate this, so we can ensure that Jamaica is a better place,” she said.

Mrs. Crooks-Campbell said the schools were preselected based on their performance at the JCDC Performing Arts Music Competition held this year. “They are all schools with very good music programmes,” she added.

She said the schools are required to create an original song (both words and tune) with lyrics reflecting customer service best practices under the theme of the Conference, ‘Be the Magic: the Making of Memorable Customer Experiences’.

She said a team of adjudicators will select the winning song based on the criteria shared with the teachers and students.

The Music Development Specialist said that musicianship is one of the key criteria for winning the competition.

“We want to ensure that the songs are musically sound. We will look at the arrangement. We will look at the selection of the genre, because we have asked that it be limited just to the Jamaican style…mento, reggae, dancehall. We want to keep it Jamaican,” she added.

Additionally, she said that the content of the lyrics must have a customer service message and also resound with the theme for this year’s National Customer Service Week.

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