JTB Marketing Campaigns Building Jamaca’s Global Footprint
The Jamaica Tourist Board (JTB) is building the destination’s global footprint through a dynamic marketing programme involving a mix of digital campaigns, cultural experiences, and world-class events. “We transitioned our marketing efforts from traditional to highly digital over the last five years,” said Tourist Director, Donovan White. “Visitjamaica.com is now fully integrated with major tour operator partners and has become...









