The Jamaica Tourist Board (JTB) is building the destination’s global footprint through a dynamic marketing programme involving a mix of digital campaigns, cultural experiences, and world-class events. “We transitioned our marketing efforts from traditional to highly digital over the last five years,” said Tourist Director, Donovan White. “Visitjamaica.com is now fully integrated with major tour operator partners and has become...

Jamaica’s tourism sector continues its upward trajectory with stopover arrivals up 4.1 per cent at the end of August, compared to the same period in 2024. Earnings are also showing a 5.6 per cent increase over last year. “It means that our visitors are staying longer and spending more in the destination, and that augurs well for Jamaica’s future,” said...

The Jamaica Tourist Board (JTB) has identified deepening the island’s expansion into emerging markets as a strategic priority for 2025, with Latin American countries highlighted as a key focus. This, according to Tourism Director, Donovan White, who was speaking during a press conference at the JTB office in New Kingston on Monday (September 15) to launch the Jamaica Product Exchange...

Jamaica Product Exchange (JAPEX) 2025 is expected to be the biggest ever with a record number of industry stakeholders, including 116 international buyers from more than 25 countries. An annual event, organised by the Jamaica Hotel and Tourist Association (JHTA) in partnership with the Jamaica Tourist Board (JTB), JAPEX brings together wholesalers, tour operators and travel agents with Jamaica’s tourism...

Jamaica welcomed a fresh wave of cruise arrivals on Thursday (Sept. 11), as the Margaritaville at Sea Islander made its inaugural call at the Reynolds Pier in Ocho Rios, St. Ann.  The arrival of the cruise vessel, which carried approximately 2500 guests and a 1000-member crew, was the result of two years of planning and negotiations.  The milestone was marked...

The Artisan Village in Falmouth, Trelawny, is proving to be a natural draw for locals and visitors, with regular events expected to become an integral part of the facility’s calendar. This is the assessment of Executive Director of the Tourism Enhancement Fund (TEF), Dr. Carey Wallace, following the recent Falmouth Artisan Village Food Festival, which drew scores of attendees and...

Minister of Tourism, Hon. Edmund Bartlett, says that while the Caribbean’s rebound from the COVID-19 pandemic and related disruptions have been nothing short of remarkable, there is “zero room” for complacency. “The Caribbean region has rebounded magnificently from the setbacks caused by the COVID-19 pandemic and other factors, such as natural disasters, but there is no room for complacency, especially...