JTB Using Social Media To Promote Destination Jamaica
The Jamaica Tourist Board (JTB) has been effectively utilising social media and technology as part of its continued marketing thrust to promote and showcase destination Jamaica. Its latest venture is the 'Pon Di Road Jamaica' webseries, aired on the popular video sharing website, You Tube.com and captures the adventures of a local, newly-wed couple, Stephen and Calee, as they visit...
