Tourism Director Cites Potential in Social Media Marketing
Director of Tourism, Paul Pennicook, says Jamaica is fortunate to be part of an era when social media offers the optimum platform to reach consumers consistently, effectively and affordably. Addressing the Jamaica Hotel and Tourist Association (JHTA) annual general meeting at the Sandals Ochi Beach Resort, in St. Ann on June 11, Mr. Pennicook said with the advent of the...







