The Ministry of Tourism is developing a destination assurance policy and strategy that will ensure that the tourism product remains first class and that the country can maintain its competitive advantage in the global marketplace. “We cannot allow any threat or challenge to interfere with this product [because tourism] is the only sector in Jamaica that has grown consistently for...

Minister of Tourism, Hon. Edmund Bartlett, says with the addition of more hotel rooms in the country’s capital, Kingston is positioning itself as a centre for city tourism. “City tourism is a very exciting area of development; that’s what makes New York what it is, London what it is and Paris what it is, and Kingston is now poised.” “When...

Development of a Global Resilience and Crisis Management Centre in Jamaica to deal with climate-related issues has been attracting attention from international financial and academic interests, says Tourism Minister, Hon. Edmund Bartlett. He noted that his Senior Advisor, Dr. Lloyd Waller, is in Cuba meeting with “particular persons who are interested in funding a significant element of the resilience centre”...

The St. Mary Municipal Corporation, with input from several private and public sector entities, is far advanced in establishing a Tour Project to attract overseas visitors to the parish. According to Mayor of Port Maria, Councillor Richard Creary, there are several historic sites in the parish that are being looked at to begin the project, such as the old civic...

The Jamaica Tourist Board (JTB) is looking to bring more visitors to the island through its new digital marketing campaign. Dubbed ‘Join me in Jamaica’ the campaign features 90-second promotional videos that showcase snippets of destination Jamaica through the eyes of local celebrities and personalities. During the first phase of the campaign, a total of eight videos were produced highlighting...

The Tourism Linkages Network will be staging its ‘Christmas in July’ trade show on July 19 at The Jamaica Pegasus hotel in New Kingston. The event is held annually to encourage the purchase of more locally made products by stakeholders in the hospitality sector and corporate Jamaica who are looking for suitable gifts for clients and staff. Speaking with JIS...

‘Join me in Jamaica,’ a new digital marketing campaign aimed at promoting destination Jamaica, was launched on Saturday (May 12) by Tourism Minister, Hon. Edmund Bartlett. Being undertaken by the Jamaica Tourist Board (JTB), the campaign features promotional videos, which showcase snippets of the culture through the eyes of Jamaican celebrities and personalities. They share their stories about why they...