Cabinet Approves Additional US$10 Million For JTB Marketing Campaign
Cabinet has approved the provision of an additional US$10 million to boost the Jamaica Tourist Board's (JTB) budget to execute an integrated marketing and sales plan over the next nine months. "The strategy devised by the JTB. will involve an integrated approach of sales, marketing, promotions, events, social media, and an effective public relations programme to add value to the...


