MSMEs Urged to Utilize Non-Traditional Marketing
The Jamaica Business Development Corporation (JBDC) is encouraging Micro, Small and Medium Enterprises (MSMEs) to take advantage of non-traditional platforms to market their products and services. This is in light of research conducted by the JBDC that shows the majority of MSMEs polled lacked adequate marketing, which is affecting their earnings. The research was conducted between March 2014 and November...









