MSMEs encouraged to utilise social media to collect primary data
Micro, small, and medium-sized enterprises (MSMEs) are being encouraged to utilise social media to collect primary data in order to gain a better understanding of and serve their target market. Chief Executive Officer of BlueDot Insights, Larren Peart, in giving the advice said that social media is a cost-effective way for entrepreneurs to solicit feedback on the products and services...









