JEA Placing Focus on Branding as Part of National Export Strategy
The Jamaica Exporters Association (JEA) will be emphasising branding, as an important plank of the National Export Strategy (NES), in seeking to build the country's export sector. President of the JEA, Michael Lumsden, gave this indication at a seminar on building brand Jamaica in the international market, which was hosted on June 17 at the Jamaica Pegasus Hotel. "We tend...


