JIS News

The Broadcasting Commission of Jamaica (BCJ) took its media literacy programme to western Jamaica on Wednesday, March 6, staging the first in a series of three sensitisation and awareness sessions in the region, at the St. James High School in Montego Bay.

Some 300 students benefitted from the session, addressed by Assistant Executive Director of the Commission, Karlene Salmon Johnson, where they were educated on how to make use of traditional and new media, such as social networking sites, for personal development.

Mrs. Salmon Johnson, in her presentation on the topic: 'Managing Your Digital Self', told the students to be careful about what they post online and to consider the implications of what they share.

[RELATED: Students Benefit from Broadcasting Commission Outreach Session]

She noted that “from the moment you have an email address, Facebook page, Twitter handle, a blog, it means that you have created a digital version of yourself, and you want to make sure that no one hijacks this or takes it away and uses it for nefarious purposes, such as scamming and related activities.”

Mrs. Salmon Johnson also warned them against creating and sharing inappropriate material that may cause embarrassment if made public. She noted that often, employers visit these sites and examine digital profiles of prospective employees to determine who they really are.

“Remember that persons (access) your Facebook page and discover pictures of you in compromising positions or information that can easily turn off a prospective employer and such can cause serious damage to your character and image,” she warned.

The BCJ addressed students of the Barracks Road Primary in Montego Bay on Thursday, March 7, and the team travels to Westmoreland on March 20 for a presentation at the Godfrey Stewart High School in Savanna-La-Mar.

The BCJ’s media literacy programme seeks to educate students about the pending change from analogue to digital broadcasting, called the “digital switchover” and challenges in the new media landscape.

More than 20 educational institutions and 3,400 students have been engaged over the past two years.