JIS News

Executive Director of the Broadcasting Commission, Cordel Green, has said that if Jamaica is to participate, fully, in the new information economy, it will need to develop a media literate population.
According to the Executive Director in an interview with the Jamaica Information Service (JIS), Jamaicans must not be satisfied just being consumers of the products, but must also aim to become creators.
“The ability to access the internet and information is just one part of media literacy, we must also be able to interpret what it is that we are receiving and, most importantly, be able to create content to be able to participate fully in this new information economy and be able to guide ourselves along the highway”, he said.
He said that the Commission has been active in content regulation and media literacy, but more needs to be done to ensure that the public is made more media literate.
He stated that while information was now available far beyond the radio and television age, Jamaicans need to ask, what is that about and why do we need it?
Mr. Green assured that the Commission would continue to help the population to participate in the new information economy, and would also provide the requisite information so that they can make informed judgements and choices.
“It makes no sense for you to give people access to the internet and all these platforms for information, but you don’t help people to navigate through your formal system of education and, informally, through your agencies and media, [especially] as standards such as source verification, objectivity and fair-play are not necessarily applicable everywhere in the internet space” he reasoned.
Apart from media literacy, the Commission is also strengthening its capacity to deal with other issues emerging in the new information age, such as: the increased need to promote competition and a level playing field in the media landscape in the face of new ownership structures; issues of content monopolization; and intellectual property and digital rights management.
To address these and other issues, the Commission has recommended a unified policy, a new or reformed legislative and regulatory framework and additional support from electronic systems which is needed for content monitoring, he said.

Skip to content