JIS News

Minister of Tourism, Hon. Edmund Bartlett, has disclosed that the Government is to embark on a study that will seek to better measure aggregate demand in the tourism sector.
Making his contribution to the 2010/11 Budget Debate Wednesday (April 14) at Gordon House, the Minister noted that the study, funded by the Tourism Enhancement Fund (TEF), will employ empirical evidence to identify in a more scientific manner, the linkages between tourism and other sectors of the economy.
“We must seek to strengthen the linkages and align tourism alongside other export industries, such as manufacturing and agriculture,” the Minister said, noting that lack of credibility in tourism statistics has been one of the barriers to the acceptance of tourism as an industry.
He said that this lack of credibility stems from a number of factors, a significant cause being the inconsistency in definitions and units of measurement.
“Credibility problems in tourism data also arise from the quality of data sources. Sample sizes, period of recall, the wording of questions and other methodological details affect the precision, accuracy, validity and reliability of tourism statistics and, by association, the industry’s credibility,” the Minister noted.
Mr. Bartlett stressed the need to fix these problems immediately, in order to position and accelerate the growth of tourism.
“Tourism is an important driver of our economy and now it’s time to treat tourism as a national priority. Every Jamaican has a role to play, if we are to improve the product, modernise and diversify the sector, sustain investment and maximise earnings,” he said.

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