Local Hoteliers Urged to Market Product Effectively
President of the Jamaica Hotel and Tourist Association (JHTA), Horace Peterkin has said that as the tourism industry worldwide becomes increasingly competitive, local hoteliers and other suppliers must market their product effectively, in order to get "their fair share of business." Mr. Peterkin gave the charge to tourism stakeholders at the opening of Jamaica Product Exchange (JAPEX) 2007, at the...


