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JIS News

Tourist arrivals from Europe continue to grow, with statistics from the Jamaica Tourist Board (JTB) showing a nine per cent increase from the period January to August.
Arrivals for August rose by about 15 per cent, with 25,616 stopover visitors from Europe, over 22,000 for the same month last year.
The statistics also show that arrivals from the United Kingdom (UK), the largest European market, grew by 30 per cent in August this year compared with August 2005, with a 17.3 per cent increase for the period January to August.
The UK market is also recording 12 months of sustained growth, said JTB’s Regional Director for UK, Ireland and Northern Europe, Elizabeth Fox.
“It’s wonderful to see the levels of sustained growth that we have experienced over the past year,” she told JIS News, noting that, “2006 has produced fantastic visitor numbers for Jamaica, particularly from the UK, and August’s figures indicate an extremely strong third quarter. Early figures for quarter 4 indicate that this trend is set to continue”.
During the summer period, May to August, the overall European market increased by 11 per cent with 88,533 visitors, compared to 79,623 for the same period in 2005.
Ms. Fox attributed the growth to the JTB’s marketing campaign, which highlights the diversity of the island’s tourism product.
“The message we have been communicating through our campaigns both here in the UK and globally, is the diversity of Jamaica’s tourism product and the many different experiences the island has to offer. The overall arrival figures for August demonstrate that visitors from around the globe are discovering their very own Jamaica,” she said.
For the four months of summer, May to August 2006, total stopover arrivals increased by 19.7 per cent, with a total of 613,973 visitors compared to 512,718 for the same period in 2005.
Cumulatively, stopover arrivals for the January to August period have grown by 17.7 per cent, with 1,213,807 visitors compared to 1,031,265 in 2005.