Do not use Symbols Associated with Cricket World Cup without Permission – Bryan

Executive Director of the Jamaica Local Organizing Committee (LOC) for the ICC Cricket World Cup (CWC) 2007, Robert Bryan, is reminding the public that any attempt to use any marks associated with the event without official permission will not be tolerated.
“You cannot simply take it up on yourself and use the copyrighted marks and think you have done a brilliant job when painting these marks on walls of businesses or on signs,” he said at a recent Kingston and St. Andrew Parish Consultation on the CWC 2007, held at the Jamaica Conference Centre.
“It is regarded as an infringement as it is an attempt to pass off an official association with the event without having the rights to do so,” he added, while noting that guilty persons would be required to paint out the marks. “In some instances, they will be subject to legal proceedings,” he warned.
The International Cricket Council (ICC) owns the CWC 2007 and has developed official marks, which are all copyrighted and owned by them. Furthermore, the Jamaican government has put up a guarantee that where there are breaches, this will be discontinued.
“All of us will pay a price if this is not done, because the government has had to back this agreement by a guarantee of US$12 million. Therefore the persons, who have paid to use these marks and rights, will have the ability to draw down on this money, if the country misbehaves,” Mr. Bryan pointed out.
“When I say the country, I mean each one of us, so if some feel they can use a derivative of the marks, we will feel the effects of the enforcement that are going to be in place,” he stressed.
The Executive Director took the opportunity to advise persons that if they desire to utilize marks associated with the event, then they would have to seek permission through the relevant channel – the ICC CWC 2007.
Sure this would cost money, he noted, as in every case it was a negotiated settlement. “There is no fixed cost and people will tell you that it is expensive depending on what you want to do with the marks, but it is important that you understand that it is a process that you must go through, because you cannot get this for free,” he emphasized.
Additionally, all the companies officially associated with the event have paid, in some cases, quite substantial sums of money in American dollars to have rights to these marks. In some instances, some companies have paid up to US$500 million to earn these rights, he noted.
Meanwhile, Mr. Bryan said the ICC also had the right to determine who would be able to sell snacks, among other foodstuff, at Sabina Park and the stadium at Florence Hall in Trelawny.
“The ICC will determine who gets that right because these are the conditions that govern the event. It means that you will have to apply to them as owners of this event to get the right to sell at Sabina or at the stadium in Trelawny during the event. And, in order to secure rights you will have to meet certain standards,” he informed.
“There is no getting around it and if persons out there believe that ‘runnings’ will get them into Sabina park, be forewarned, you will not get even close to the inside of the Park if you do not have proper credentials and accreditation. I am very certain about that,” Mr. Bryan stated.