MSMEs Encouraged to Focus on Value-Based Pricing
Micro, Small and Medium-sized Enterprises (MSMEs) are being urged to consider value-based pricing, which is pricing a product based on the value it creates for their customers. The advice comes from Managing Director of Sisters’ Ink, Opal Levy, who was addressing the Jamaica Business Development Corporation’s (JBDC) Virtual Biz Zone held recently. “The pricing strategy that is employed by a...