Facebook Users to Receive Ananda Alerts

Starting Monday (May 1) Ananda Alerts will be delivered to Facebook users in Jamaica.

This is under a partnership between the Ananda Alert Secretariat in the Office of the Children’s Registry (OCR) and the online social media and social networking service for the recovery of the island’s missing children.

Ananda Alerts will be delivered to Facebook users’ newsfeeds in targeted search areas once a child has been declared missing/abducted. These alerts will include photographs and other pertinent information about the child.

Speaking at the launch on Monday at the Courtyard Marriott, New Kingston, Minister of State in the Ministry of Education, Youth and Information, Hon. Floyd Green, said the partnership will have a positive impact on the missing children programme.

“Through this partnership, Facebook will be ensuring that once a child is reported missing and comes into our Ananda Alert system, the information will appear automatically on the pages of its Jamaican users,” Mr. Green said.

“We hope that when the public sees these alerts they will take action and not just see the upload… see the picture and pass it on by, but will call a neighbour and join the search in bringing home this missing child,” he added.

The Education State Minister also appealed to parents to keep current pictures of their children.

Between 2009 and 2016, a total of 15,524 children were reported missing. This represents an average of 1,941 children going missing each year, with 78 per cent being girls and 22 per cent boys.

“The good part of the statistics is that 90 per cent of those children do ultimately return home. But we do want to get to 100 per cent… that if a child is reported missing, we will have that child returned home,” Minister Green said.

Last year, the Jamaica Constabulary Force (JCF) reported some 1,725 children missing, a decline of 11 per cent over the previous year.

For his part, Registrar at the OCR, Greig Smith, thanked the Facebook team for agreeing to partner with the Ananda Alert Secretariat in the recovery of the nation’s children.

“Your platform will broadcast pertinent information to our audiences. Updates regarding missing children will be broadcast in real time, which is an advantage in the recovery process. With our recovery rate at 90 per cent, we have no doubt that this collaboration will result in a more impressive recovery rate,” he said.

He further urged the public not to ignore the Ananda Alerts, but rather to share reports and comment.

Meanwhile, Director of Trust and Safety at Facebook, Emily Vacher, said Jamaica is the first country in the Caribbean to launch the emergency missing child alert system on Facebook.

“Today, the village of people protecting children in Jamaica has been strengthened by this new partnership. If the time comes when an Ananda Alert needs to be issued, we are confident that many more people who will be in a position to be able to help will see this alert. They will receive it on their mobile devices and desktop computers,” she pointed out.

She informed that starting May 1, “if an Ananda Alert is issued here, Facebook will send the alert directly to people in Jamaica who use Facebook. The alert will appear in a very prominent position in the newsfeed”.

Law-enforcement professionals will determine the range of the target area for each alert. The number of alerts people will see depends on how many are issued in their area. The alerts will appear in newsfeeds but will not trigger any notifications to a person’s phone.

Ananda Alert is a nationwide system for the safe and speedy recovery of missing children. Within a few minutes of a child being missing, a blast goes out to all the television stations, and the OCR filters the information to its various partners and other stakeholders.