Jamaica Choice Destination at Washington Travel Show
By: February 25, 2014 ,The Key Point:
The Facts
- Destination Jamaica was on brilliant display as the Jamaica Tourist Board (JTB), along with hotels and attractions.
- Jamaica offers an attractive option for residents of the Washington, DC region, who have been experiencing “a brutally cold winter
The Full Story
Jamaica was a much sought after destination at the 10th annual Washington DC Travel and Adventure Show held from February 22 to 23 at the Walter E. Washington Convention Center.
Destination Jamaica was on brilliant display as the Jamaica Tourist Board (JTB), along with hotels and attractions such as Sandals, Beaches, Mystic Ridge Resorts, Island Routes, and tour operators, mounted an attractive and exciting booth.
JTB Business Development Manager for the mid-Atlantic Region, Victoria Harper-Rogers, who was on hand to greet the many patrons, who visited the booth, said the travel show provided Jamaica with the opportunity to provide information on the various travel packages and attractions.
She said that Jamaica offers an attractive option for residents of the Washington, DC region, who have been experiencing “a brutally cold winter with blizzard-like conditions and snow storms with record-low temperatures”, and they are eager to “escape the cold and get to Jamaica to feel our warmth and sunshine.”
Mrs. Harper-Rogers, who has the specific responsibility of growing Jamaica’s tourism market share in the Mid-Atlantic region, informed that stopover arrivals grew in 2013 over the previous year. There was a 5 percent increase for Virginia; 1.5 per cent increase for Maryland; and .4 percent growth for the District of Columbia.
The JTB Manager said she was looking forward to another record breaking year in visitor arrivals from the region.
The DC Travel and Adventure show is part of the largest series of travel shows in the United States attracting over 2000 attendees and 200 exhibitors to the two-day event. The show is a one-stop shopping market-place where consumers can find hundreds of unique vacation options, travel deals and information under one roof.
Attendees also have access to travel experts, seminars, on-hand activities, culinary demonstrations and cultural performances.