Jamaica Music Revue Launched


The Music and Heritage Committee has launched the ‘Jamaica Music Revue’ and issued a call to the theatre community to outline proposals for the production and staging of the theatrical production, which will showcase the history and development of Jamaican music.
Intended to be an ongoing production utilizing local talent in music, drama and dance, the Revue will portray the evolution of Jamaica’s rich cultural tradition. The production will be based on the north coast at premises to be identified.
The Music and Heritage Committee was set up following the Government of Jamaica (GoJ) private sector retreat last March, where music and heritage were identified as important areas for the improvement of Jamaica’s tourism product and as such, should have a primary role in the GoJ’s macro-economic plan for investment, job creation and growth.
Industry and Tourism Minister, Aloun N’dombet-Assamba, speaking at the launch held at the Devonshire Restaurant in Kingston last week, said the Music Revue had the “potential to strengthen Jamaica’s claim of being the cultural capital of the Caribbean and to deepen the partnership between tourism and entertainment, Jamaica’s fastest growing industries.” She noted that its emphasis on reflecting on the cultural journey of Jamaicans made it an effective vehicle for renewing interest in traditional forms that were in danger of being lost.
Furthermore, Minister Assamba stated, the project would fill a very strong demand for cultural attractions and reposition the marketing of the destination from the sea, sun and sand experience to a greater emphasis on entertainment and education.
She stressed that the production would not only be geared towards visitors but nationals as well.Executive Director of the Jamaica Hotel and Tourist Association (JHTA), Camille Needham, welcomed the project, noting that it would have significant impact on the growth of the tourism industry making the name “Jamaica” even more attractive.
Meanwhile, Opposition spokesperson on culture, Olivia “Babsy” Grange, speaking on behalf of the Leader of the Opposition, pointed out that the project’s success not only depended on talent, which Jamaicans possessed in abundance, but also on proper production, promotion and marketing through the harnessing of persons with the necessary capabilities.
Minister of Education, Youth and Culture, Senator Maxine Henry-Wilson also endorsed the project, noting that it was in recognition of the importance of culture to national development that Cabinet recently approved the Cultural Policy.
Advertising for the proposals will commence today March 7, 2004. Requests for proposals (information document) will be available as of Monday, March 8 from the offices of PricewaterhouseCoopers and the Scotia Bank Centre in Kingston. Interested parties are invited to attend a clarification meeting on Tuesday, March 24. All proposals are to be submitted no later that Monday, April 26.
The top three proposals selected will be awarded cash prizes, with $250,000 for first place, $150,000 for second place and $75,000 for third place.
The monetary reward will be in full satisfaction of any claim that persons make or may make with respect to any subsequent payment, royalty payment, contractual entitlement and or any intellectual property rights, which presently belong or may hereinafter belong to the selected participants by virtue of the selected proposals.
The productions are expected to get underway by December and will be targeted at stopover and cruise ship passengers. It is aimed at appealing to all income and age groups. Furthermore, research has been commissioned to determine the level of patronage to be expected on a daily basis and the time and distance persons will be prepared to travel to view the presentations as well as the fees to be charged.

JIS Social