JIS News

Story Highlights

  • Minister of Tourism, Hon. Edmund Bartlett, says the way forward for the travel industry will be defined by the proper use of data analytics, which will create the pathway to recovery.
  • Speaking with JIS News on March 28, the Minister said the travel industry must ensure it has a clear vision, which should be based on scientific evidence and facts established through the proper use of data.
  • “Business and data will define the future of the world. The use of ‘big data’ is going to provide the ability to make good decisions and those decisions will flow from what the market is saying,” Mr. Bartlett explained.

Minister of Tourism, Hon. Edmund Bartlett, says the way forward for the travel industry will be defined by the proper use of data analytics, which will create the pathway to recovery.

Speaking with JIS News on March 28, the Minister said the travel industry must ensure it has a clear vision, which should be based on scientific evidence and facts established through the proper use of data.

“Business and data will define the future of the world. The use of ‘big data’ is going to provide the ability to make good decisions and those decisions will flow from what the market is saying,” Mr. Bartlett explained.

“Businesses are going to have to mobilise and create the capital to achieve the objectives of what information data is providing. At this moment, when everyone is isolating themselves and instructed to work from home, you can build capacity and train on the use of analytics. Data manipulation will be one of the strongest tools to help the recovery,” the Minister added.

Mr. Bartlett, in the meantime, said he believes there is also going to be a moral and ethical dimension to the recovery and the future of the travel sector.

Businesses, the Minister pointed out, will need wise leadership that understands how to enable “the appropriate mix of hard business measures and social measures.”

“Businesses absolutely must understand their social and corporate responsibility now. This is the way forward because collaboration between community and business is what is going to enable it to grow and grow fast,” he added.

“They will need to reinvent themselves because there is a whole disruptive process that will come now. We will see business that is far more responsive to the community and far more reflective of the will and wishes of people,” he argued.

Mr. Bartlett said that most importantly, businesses are going to help define new ways in which they will collaborate with society, adding that they are going to help make markets, while going beyond the creation of product.

“They will need to create the markets for their own good. Without market development, they will not be able to sustain and grow. Making markets will now become a part of the business profile,” the Minister added.

Global travel has grind to a virtual halt since the outbreak of the coronavirus (COVID-19), which has seen seaports and airports all over the world shutting down.

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