Supreme Ventures Launches Billboard Campaign


Supreme Ventures Limited (SVL), one of the major sponsors of the Culture, Health, Arts, Sport and Education (CHASE) Fund, has launched a billboard campaign to generate awareness of the various projects, which are being implemented by the Fund.
The campaign, which is slated to last for a year at a cost of $20 million, will see several billboards dotting the Jamaican landscape in the next two to three months.
Mrs. Sonia Davidson, Communication and Public Relations Manager at Supreme Ventures Limited made this announcement at the launch of the CHASE Fund’s annual report 2004, website and billboard campaign on November 23, at the Terra Nova Hotel in Kingston.
“As part of the SVL corporate awareness programme, the decision was taken to highlight some of the projects, that we have worked on for you [the public],” she explained.
The projects to be highlighted are: the restoration of the Thomas Manning Building, a historic landmark that now serves as the library at Manning’s High School in Westmoreland, which was founded in 1738; the National Indoor Sports Centre and the Basil Watson statue, ‘The Netballer’; the HEART Trust /NTA’s training of 5,000 early childhood teachers over five years; and, the replacement of the studio floors for the Edna Manley School for the Visual & Performing Arts. The accumulative cost of these projects amounted to $48 million.
“As we go along, more billboards will be developed. Supreme Ventures Limited has a total of 50 billboards across the island, many of them at the multi sports complexes, and so now you will be seeing apart from these, other corporate boards elsewhere with Supreme Ventures and CHASE working together for you,” Mrs. Davidson informed.
The CHASE Fund was established in 2002 under Section 59G of the Betting, Gaming and Lotteries Act and has been entrusted with a mandate for social development. Its various projects are funded through the proceeds from the operations of local Lottery companies, the Jamaica Lottery Company (now defunct) and SVL, which are required, under the terms of their licence, to contribute a percentage of their earning to the Fund. Prior to the establishment of CHASE, funds from the various lottery companies went to different areas such as ministries and organisations. At that time, the funds were more or less splintered and not consolidated or administered from a central point. Today, SVL through revenue from their market game brands Cashpot, Lotto, Lucky 5, Dollaz and Pick 3, works with CHASE and the fund covers five sectors – culture, health, arts, sports and early childhood education.
A breakdown of the allotment to each sector sees sport development receiving 40 per cent of all the funds, followed by early childhood education, which receives 25 per cent, health with 20 per cent, and the area of culture and arts, the remaining 15 per cent.
The history of funding for “good causes” or social development programmes through lotteries can be traced back to as early as 100 BC, when the Hun Dynasty of China, created the Keno, which is similar to Jamaica’s Dollaz game. The funds generated were used to build the Great Wall of China.
There are similar cases all over the world. Belgium’s lottery in 1465 generated funds to build the almshouses and port facilities. Notable Ivy League universities in the United States – Harvard, Yale, Princeton and Columbia – were built through funds from the lotteries.

JIS Social