JIS News

Story Highlights

  • Another successful Agro-Tourism Farmers’ Market was staged at the Catherine Hall Stadium, in Montego Bay, St. James, on March 26.
  • Funding is being provided by the Tourism Enhancement Fund (TEF), which has allocated $10 million for the staging of the series of markets.
  • Some 35 registered farmers and craft artisans took part in the activity, which showcased the link between the Tourism and Agricultural sectors.

Another successful Agro-Tourism Farmers’ Market was staged at the Catherine Hall Stadium, in Montego Bay, St. James, on March 26.

The event was the second to be held under the initiative, launched last year in Negril, Westmoreland. Funding is being provided by the Tourism Enhancement Fund (TEF), which has allocated $10 million for the staging of the series of markets.

According to Rural Agricultural Development Authority (RADA), St. James Parish Manager, Venton Bucknor, the event, which formed part of a strategic collaboration between the Ministry of Tourism and Entertainment and the Ministry of Agriculture and Fisheries, was aimed at strengthening the linkages between the tourism industry and other sectors.

“The collaboration provides a synergy which benefits a number of stakeholders, including our Farmers, the hoteliers, the Craft Artisans and others,” he said, adding that the event also created a very good marketing opportunity for the farmers to dispose of their produce.

Some 35 registered farmers and craft artisans took part in the activity, which showcased the link between the Tourism and Agricultural sectors.

“We are hoping to have visitors to the island coming out to (these markets). They will be attracted by the craft items and also by our fruits,” Mr. Bucknor said.

He said there are plans for the event to be marketed as a calendar one, to be held on the last Wednesday of each month in Montego Bay, to which both cruise ship passengers and visitors in the hotels would be encouraged to attend.

“These visitors would be transported over to the market where they could walk around and sample our fruits, and they could purchase gift items from the craft vendors. So, it’s a complete synergy that would benefit everyone in the sector,” Mr. Bucknor said.

Meanwhile, Director for RADA Western Zone, Donald Robinson, told JIS News that he was very impressed with the day’s activities, especially the venue chosen.

“The booths are properly laid out, the farmers have come out in their numbers, and I am quite impressed with the quantity and the quality of the produce that is on sale,” he said.

Mr. Robinson pointed out that similar Agro-Tourism Farmers’ Markets are to be held in other resort areas across the island.