JIS News

The Planning Institute of Jamaica (PIOJ), through its Vision 2030 Unit, will be hosting a viewing of the Vision 2030 information video, in its training room, at 16 Oxford Road, Kingston, today (October 17), at 3:00 p.m.

Communication Specialist at the PIOJ, Carmen Miller, said the rationale for the viewing is to showcase what the video entails, in an effort to spread the word about the different aspects of Vision 2030.

Vision 2030 Jamaica is the country’s first long-term national development plan, which aims at enabling Jamaica to achieve developed country status by 2030.  It is based on a comprehensive vision:  “Jamaica, the place of choice to live, works, raise families and do business.”                                                                                                                                                                                        

Ms. Miller said that the video is a condensed version of the plan, as based on feedback from different sectors of the society; the original document was too lengthy in terms of wording.

“We know that the younger persons especially, have a short attention span, and basically don’t have the time to sit and read, so we came up with the idea of the video, which is a good approach of the original plan, and captures all the essential elements in just ten minutes,” she said.

Ms. Miller informed that outside of the technocrats, sections of the original document are only read by tertiary students, for which the PIOJ aims to change with the dissemination of the video.

“We want to make Vision 2030 more accessible to the general population, so what we did was to use a popular version of it, which included a few pages. This was distributed to individuals, schools,community groups and    the Diaspora, who requested copies, and basically would not want to go through the original document,” she explained.

She pointed out that the video, which is a non-profit production, involves different sections of the plan, aimed at capturing the attention of the younger generation. 

“We go from the introduction, right to the implementation, and we also do it in such a way where it is like a scenario, which includes Jamaican music, to make it more interesting, and to make persons want to listen to it, and to understand what Vision 2030 is all about,” she said.

Ms. Miller informed that the video will be made accessible on the Vision 2030 website, as well as on other popular websites, including Youtube.

“We also aim to have the video reproduced, so that schools islandwide, as well as private and public sector organizations, can have a copy, which can be used to generate discussions for the benefit of all,” she said.

The video was produced by Vision 2030 Jamaica Plan Development Unit, PIOJ, in collaboration with Creative Sounds Ltd.