JIS News

As efforts to reposition Port Antonio as a major resort town gathers momentum, a multi-agency programme is being pursued, aimed at
The programme is being implemented through the collaborative efforts of the Port Authority of Jamaica, the Tourism Product Development Company (TPDCo), the Portland Parish Council and the Portland Chamber of Commerce, and involves the painting of buildings and general cleaning up and reorganizing of the town centre.
In addition, a number of attractions in the parish will be developed, while offerings at Folly Ruins, Blue Lagoon, Somerset Falls, Nonsuch Caves and Reach Falls, will be enhanced.
The initiative will also involve the development of the Long Bay community, hiking trails in the Blue Mountain area, improvement of the rafting operation on the Rio Grande and the upgrading of the Rafters’ Rest in St. Margarets Bay.
Franklyn Smith, Secretary/Manager of the Portland Parish Council, told JIS News that the beautification component of the project was expected to cost $25 million, with the Port Authority of Jamaica underwriting 50 per cent of the cost, the Parish Council contributing 10 per cent, the Portland Chamber of Commerce bearing 15 per cent of the cost, and property owners in Port Antonio taking responsibility for the remaining 25 per cent.
Work began today (Nov.17) with the painting of buildings on William Street, the beautification of the Fort George Street, Fore Shore Road and Harbour Street areas, and the upgrading of the cenotaph and the Musgrave Market in the town square. The works should be concluded within two weeks.
Mr. Smith expressed confidence in the ability of the project to help Port Antonio regain the glory it once enjoyed as a resort town and exhorted the residents of the town to give the project their full support.

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