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The Jamaica Manufacturers Association’s (JMA) ‘Buy Jamaican Campaign’ has been successful in influencing more Jamaicans to buy local products.
JMA President, Doreen Frankson, said that a recent impact assessment of the campaign, conducted by Market Research Services, suggested that 80 per cent of the respondents had been exposed to the message, while another 79 per cent indicated that they were more inclined to buy local food products because of the campaign. Additionally, 55 per cent of the respondents indicated that Jamaican products were superior to that of imported products.
Mrs. Frankson was speaking at the launch of the Buy Jamaican essay competition at its downtown Kingston offices under the theme: ‘Getting youths more involved in the Buy Jamaican initiative’.
Director of the JMA, Zachary Harding, said that the essay competition, launched in October 2004, “was a tactical approach on the part of the JMA to sensitise and engage the younger population to the necessity of nation building for prosperity”.
“The last staging of the competition was successful with entries of over 40 schools islandwide and also independent entries. The essay competition .exposes consumers to the inter-linkages in the economy,” he added.
The essay competition is open to students at the primary, secondary and tertiary levels and will be judged in four age categories. The categories are 8-11 years, 300-500 words; 12-15 years, 500-1000 words; 16-18 years, 1200-1500 words and 19 years and over, 2000-2500 words.
The topics are: ‘Can the Buy Jamaican Campaign impact significantly on Jamaica’s economic development’; ‘Discuss the pros and cons of a Buy Local Campaign’; ‘We must instill a culture of Buy Jamaica within our youths; and to Build Jamaica, you must buy Jamaica’.
The cash prizes for lst place winners range from $30,000 to $50,000 while second place prizes range from $15,000 to $30,000. The teacher of each first place student will receive a cash award of $20,000 while the school will be presented with a computer.
Entry forms for the essay competition may be collected from the JMA’s office at 85a Duke Street, Kingston and the submission deadline is January 26, 2007. The presentation of prizes for the essay competition will take place on February 27.