- The national certification mark provides an avenue for the “re-establishment of consumer confidence"
- Consumers will also benefit as they will be better able to make informed choices on products
- For traders of certified goods, the mark will clearly demonstrate to them, the quality of local products
Industry, Investment and Commerce Minister, Hon. Anthony Hylton, says that local manufacturers stand to gain by having their products certified with the ‘Jamaica Made’ mark by the Bureau of Standards Jamaica (BSJ).
Speaking at the Jamaica Exporters’ Association’s (JEA) inaugural two-day packaging exposition and conference at the Jamaica Pegasus Hotel, New Kingston, on Tuesday, September 10, Mr. Hylton said the national certification mark provides an avenue for the “re-establishment of consumer confidence, locally and internationally” in the authenticity and quality of Jamaican products, and creates a significant competitive advantage for these products, both locally and overseas.
“The manufacturers…will benefit from the improved brand recognition and improved market advantage, both locally and internationally, and the Customs Department will spend less time inspecting products/goods to verify authenticity and compliance,” he outlined.
The Minister said consumers will also benefit as they will be better able to make informed choices on products that are compliant with and conform to technical regulations and standards, and are authentically Jamaican.
For traders of certified goods, the mark will clearly demonstrate to them, the quality of local products, and the agencies that conduct quality checks.
“In the final analysis, having the Jamaica Made mark on your packaging provides an avenue for maximizing the economic benefits to our local (compliant) manufacturers and, ultimately, the country,” Mr. Hylton said.
The national certification designation is a voluntary conformity assessment programme available to all manufacturers of authentic Jamaican products. Its identifiable mark of quality indicates that products have the guaranteed stamp of quality, and are certified ‘Jamaican’.
It was developed in consultation with a number of key stakeholders including the Jamaica Exporters Association (JEA), Jamaica Manufacturers’ Association (JMA), Jamaica Chamber of Commerce (JCC), Jamaica Agro Processors Association (JAPA), Jamaica Intellectual Property Office (JIPO), Jamaica Business Development Corporation (JBDC); and the National Consumers League (NCL).