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The Jamaica Local Organising Committee (LOC) yesterday (Jan. 16) unveiled a promotional song and pin as part of its publicity blitz for the ICC Cricket World Cup (CWC) 2007.
Executive Director of the Jamaica LOC, Robert Bryan, in his remarks at the launch held at the Jamaica Pegasus hotel, said that the publicity campaign, called ‘Jamaica Proudly Hosting the World, Taking Jamaica to Heart’, was designed to energize the public for CWC.
The aim, he said, was to mobilise all Jamaicans to ensure that the best of the country was showcased to the world. “As we proudly host the world, let us welcome them in style. Show them our colours, show them our best and show them what a great people we are,” he urged.
The song, ‘Come to Jamaica’ is produced and arranged by popular entertainer, Richie Stephens, who was on hand to give a performance to the delight of those present.
“We have agreed to use this song to support this campaign because of the lyrics and the sentiments. We feel compelled to support this song. because it really tells a great story of Jamaica and Jamaican hospitality,” Mr. Bryan pointed out. He expressed the hope that the song would energise Jamaicans way beyond 2007.
Meanwhile, the Executive Director introduced the GET PINNED campaign, which involved purchasing a ‘Jamaica Proudly Hosting’ pin at a cost of $250.
The pin, he explained, “is an official merchandise item and combines one of the strongest and most important symbols in the world – the Jamaican flag – with the ICC cricket marks”.
“We would like Jamaicans to purchase and wear this pin as a symbol of pride and commitment to taking Jamaica to heart and ensuring that as the world watches, we will shine like the sun.we will give our all and we will give it our best, because each and everyone of us will truly be expressing our belief that our country deserves nothing less,” he added.
According to Mr. Bryan, CWC 2007 was not just about cricket but also about showcasing Jamaica. He encouraged all Jamaicans to make the right choice and ‘Take Jamaica to Heart’.
“Let us fill up the stadia .and in one accord, show what a wonderful country Jamaica is,” he said, adding that, “we need to demonstrate a commitment to working together and contributing to get things right.”
The Executive Director also took the opportunity to present one of the pins to Miss Jamaica World/Miss Caribbean Queen of Beauty, Sara Lawrence, who attended the launching ceremony.