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The Jamaica Productivity Centre (JPC) will embark on a public education campaign beginning September 3, to promote the benefits of increased productivity as well as its importance to national and economic development.
This campaign is set to coincide with National Productivity Awareness Week, which is being observed from September 3 to 8, under the theme: ‘Productivity and Competitiveness for Wealth Creation’.
Addressing a recent JIS ‘Think Tank’, Productivity Consultant attached to the JPC, Trevor Smith, said that the campaign was necessary in light of the lack of widespread awareness about productivity and its benefits to the country’s development.
“If firms are productive, it means that they are more efficient and effective, which in turn enables them to produce better quality products and achieve better costs in terms of raw material,” he explained.
“If the firm is more productive, this also leads to better prices, which invariably leads to better competitiveness and subsequently additional markets. More markets mean producing more goods and services and more employment, which will ultimately culminate in wealth creation, improved standard of living and prosperity,” Mr. Smith argued, adding that this was part and parcel of the productivity equation.
Mr. Smith said, the campaign would utilise the electronic and print media. He noted that “we will be looking at productivity issues, doing extensive radio and television interviews to preach about the ABCs of productivity and how everybody fits into it”.
Training at all levels will also be involved, as persons need to be aware of how increased productivity impacts on the firm, industry, sectoral and national levels. Information will be disseminated through several seminars and a workshop scheduled from September 5 to 7 at the Jamaica Pegasus Hotel.
An opening ceremony will be held from 9:00 a.m. to 10:30 a.m. on September 5 before the commencement of the seminars and workshop. Minister of Labour and Social Security, Derrick Kellier and the Permanent Secretary, Alvin McIntosh are among the officials expected to be in attendance. Guest Speaker will be Dr. Andrew Sharpe, Executive Director of the Centre for the Study of Living Standards in Canada.
International presenters and productivity specialists will speak on such matters as productivity measurements and improvement at the firm level. “It is at this level that Jamaica can achieve improvements in productivity,” Mr. Smith pointed out.Commenting on the workshop for September 7, Mr. Smith said it would seek to galvanise and sensitise the business community about productivity improvement and how best to address it.
A church service on September 3, starting at 9:00 a.m. at the Stella Maris Church on Shortwood Road, will kick off the special week.
The JPC is a national productivity promotion organisation, whose key stakeholders include, the Jamaica Confederation of Trade Unions and the Jamaica Employers’ Federation. It was officially launched in April 2003.
The main thrust of the Centre is to promote the development of the nation by fostering a productivity sensitive culture, in order to improve productivity levels and competence among enterprises.