JIS News

Producers of jams, jellies, candies, aromatherapy and fashion items, are benefiting from a series of workshops organized by the Jamaica Business Development Centre (JBDC), as the agency focuses on product development for the 2007 ICC Cricket World Cup.
Chief Executive Officer (CEO) of the JBDC, Valerie Veira, told JIS News that the workshops were providing technical assistance, which would inspire the creation of high quality products to meet the standard for the upcoming tournament.
“We are .refining and re-defining them (the product), ensuring that they are packaged correctly with the right information and that they meet the requirements for the international market,” the CEO explained.
She noted that “exotic foods such as jams, jellies, candies; aromatherapy and designed products in terms of fashion,” were some of the various “business areas, which have been opened up for Cricket World Cup”.In the meantime, Mrs. Veira has informed that the JBDC has obtained a licence “which will be used to umbrella some of the small producers, who wouldn’t qualify to have licences themselves to produce logo items.”
“We are using cricket as an excuse to expand businesses and to deepen people’s awareness about business opportunities in Jamaica, the standards required and how to manage the process,” she added. The CEO said that the 200 small business operators were identified from among approximately 1,000 persons, who attended the islandwide sensitization sessions that JBDC hosted earlier in the year.
The sessions examined the various issues related to business development such as intellectual property rights, including the inappropriate use of marks and logos; licencing and merchandising; packaging; costing; financing and marketing.

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