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JIS News

As JAMPRO continues to seek opportunities to promote trade and investment opportunities in Jamaica, the company recently became a member of London-based Worshipful Company of World Traders.
JAMPRO’s European Regional Manager, Laurence Jones, said that membership in the international trade fraternity is a good move for Jamaica.
“They deal strictly with trade so we thought that . this association of British importers and exporters would be a good target group for us to promote the investment opportunities in Jamaica. We have a marketing strategy where we utilise these associations to do networking and we have found that it is more cost effective and brings greater returns,” he told JIS News.
He informed that a reception, organised jointly by JAMPRO and the Worshipful Company, will be held on June 30, and JAMPRO will use the occasion to target fresh produce importers as well as companies involved in Business Process Outsourcing (BPO).
Mr. Jones said the fact that there has been a 22 per cent increase in the production of fresh produce and that Jamaica is an established BPO location, will be highlighted.
He said Jamaica is keen to develop and expand its exports of fresh and exotic produce into the European Union.
In addition, he noted that the island is ideally placed as a BPO location for European companies with interest in North America.
“We want, primarily, to generate new qualified leads for export and as well as for investment and to maintain positive public relations in the UK (United Kingdom) to ensure that we consistently put out positive economic commercial information about Jamaica in Europe,” Mr. Jones added.
The Worshipful Company of World Traders is one of the livery companies (trade associations) in the city of London. It only accepts members from the international trade fraternity, with the aim of raising awareness and understanding of, and standards of practice in, world trade.