JIS News

The Jamaica Tourist Board (JTB) took advantage of yet another opportunity to showcase Jamaica as the preferred Caribbean vacation spot, when it mounted an impressive display of the country’s tourism product at the New York Times Travel Show, held at the Jacob Javit’s Convention Centre in New York City.
Over 25,000 patrons attended the show, which was held from March 4 to 6. Hundreds of vacation shoppers stopped by the JTB’s booth to make inquiries about the destination or to register their enthusiasm and love of Jamaica, while vacation rates were solicited from the adjoining tour operator booth.
One New York area resident told JIS News, that he had been to Jamaica 17 times and was always eager to tell others about the country. He said that each time he thought about booking another vacation spot, the lure of Jamaica beckoned him back to the island.
Noting the timing of the event, Arlene Satchel, Sales Manager with Holiday Inn SunSpree Resort, said that the winter season was an excellent time for the Jamaican resorts to bring their sunny destinations to the North American marketplace.
“It’s an opportunity not to be missed as it affords the best platform to showcase the many wonderful and exciting happenings at the many resorts on the island, especially after the effects of Hurricane Ivan,” noted Ms. Satchel, who works out of the Inter-Continental Hotels Group based in Miami, Florida.
The Jamaican exhibitors, representing everything from high impact adventures to ultra-relaxing spa experiences, spoke of the long-term benefits from such exposure.
“Any trade show that the resort is able to have a visible presence is definitely a plus”, said Stacy-Ann Greenwood, Marketing Coordinator of the Point Village Resort, Negril. “The benefit is more long term but a show like this is always beneficial,” she noted.
The New York Times Travel Show gave holiday seekers a chance to book a vacation package on the spot, to any of the 11 principal vacation destinations worldwide. The three-day travel show also included a trade session, seminars and cultural performances.
Participating Jamaican hotels were: Holiday Inn SunSpree, Coyaba Beach, Point Village, Sunset Resorts, Sandcastles, Country Country, the Island Village entertainment complex and Sandals Beaches Resorts, which was a contributing sponsor.
The Caribbean Tourism Organization (CTO) and the Caribbean Hotel Association (CHA) also participated in the event.

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